Basic PMM Consultation Package for New Brands

Ideal for: Brands just entering the market with no existing customer base. This package focuses on market research, product positioning, and digital readiness to help you make a strong entrance into the marketplace.

Services Included:

1. Initial Product Positioning Consultation

For new brands, we’ll start by reviewing your product concept and brand goals. Using polling tools and market analysis, we’ll gather insights on how your product can stand out against competitors. The focus here is identifying potential gaps or unmet needs in the market that your product can fill.

Deliverables:

  • Brand and Product Concept Analysis: A detailed review of your product idea and brand goals.
  • Market Position Report: Using polling tools and market analysis, a report identifying gaps or opportunities in the market.
  • Positioning Strategy Outline: Recommendations on how to position your product for maximum market impact.

2. Market Research and Analysis

We’ll conduct foundational market research, examining competitors, market trends, and the behaviors of your ideal target audience. Since you have no existing customers, we’ll rely on third-party data and polling to build a picture of the landscape and identify opportunities for differentiation.

Deliverables:

  • Competitor Analysis: A comparison of key competitors, including strengths, weaknesses, and opportunities.
  • Target Audience Persona: Defined customer personas based on third-party data, including demographics, behaviors, and needs.
  • Market Trends Overview: Insights into current market trends that can impact your product’s success.

3. Brand Messaging

Next, we’ll craft messaging that resonates with your target market. Without an existing audience to lean on, our goal is to create a message that speaks directly to the emotional and functional needs of potential customers based on the market research.

Deliverables:

  • Core Brand Message Document: A concise messaging framework that outlines your brand’s mission, value proposition, and key differentiators.
  • Tagline and Messaging Suggestions: Several tagline options and messaging suggestions designed to resonate with your target audience.
  • Sample Marketing Copy: A few examples of copy you can use for your website, social media, or advertisements.

4. E-commerce Strategy Overview

Before launch, we’ll review your website and digital marketing readiness. This includes looking at your site’s usability, content, and SEO to ensure you’re ready to capture and convert potential buyers from day one.

Deliverables:

  • Website Review Report: A high-level assessment of your website’s usability, content, and conversion-readiness.
  • Digital Marketing Readiness Checklist: A checklist of digital marketing essentials, including SEO basics, email marketing setup, and social media presence.
  • Recommendations for Optimization: Specific action items for improving user experience and increasing conversion rates.

5. Light Product Launch Planning

We’ll provide a roadmap for your product launch, detailing essential steps for a smooth entry into the market. This includes basic marketing strategies, social media tips, and customer engagement ideas to help you gain traction quickly.

Deliverables:

  • Launch Roadmap: A step-by-step guide outlining key milestones and timelines for your product launch.
  • Social Media Strategy Tips: Basic tips on leveraging social media for launch buzz, including content ideas and posting schedules.
  • Early Success KPIs: A list of key performance indicators (KPIs) to track in the first weeks of launch, helping you gauge early performance.