Enhanced PMM Consultation Package for Existing Brands

Ideal for: Brands with an existing customer base looking to refine their positioning, understand their customers better, and expand their reach.

Services Included:

1. Comprehensive Product Positioning Consultation

For established brands, we’ll dig deeper by leveraging customer surveys like Jobs-to-be-Done (JTBD) frameworks, Net Promoter Score (NPS), and customer interviews. These tools will help us understand why customers have purchased from you and how we can sharpen your product positioning based on real customer insights.

Deliverables:

  • Customer Feedback Analysis: A report summarizing insights from customer surveys, such as Jobs-to-be-Done (JTBD) and Net Promoter Score (NPS).
  • Customer Journey Map: A detailed visualization of your customers’ journey from awareness to purchase, highlighting pain points and opportunities.
  • Refined Positioning Strategy: Recommendations on how to reposition your product or brand to better meet the needs of current and potential customers.

2. In-depth Market Research and Customer Analysis

Building on customer feedback, we’ll perform a detailed market and competitor analysis. This includes polling existing customers to understand their purchasing behavior, needs, and pain points. We’ll also analyze your competitors to determine areas where you can further differentiate or dominate.

Deliverables:

  • Competitor Benchmarking Report: A thorough analysis of your top competitors, including pricing, product features, and market position.
  • Customer Segmentation: Identification of distinct customer segments based on purchasing behavior, demographics, and feedback.
  • Market Opportunity Insights: A report outlining where your brand can capture more market share or introduce new products.

3. Refined Brand Messaging

With real customer data in hand, we’ll refine your brand’s messaging. This process involves tailoring your message to better connect with your audience, addressing the reasons they choose your product, and ensuring your brand stands out for the right reasons.

Deliverables:

  • Messaging Rework Document: A refined messaging guide based on real customer feedback, including updated brand promises and emotional appeals.
  • Product-Specific Messaging: Tailored messaging for specific products within your brand, ensuring each product speaks to its audience.
  • Sample Email and Social Media Copy: Examples of email and social media posts designed to strengthen engagement and drive sales.

4. Advanced E-commerce and Digital Strategy

We’ll review your current e-commerce strategy and make recommendations for optimization. This includes suggestions for improving user experience, increasing conversions, and enhancing digital marketing efforts through targeted campaigns based on customer insights.

Deliverables:

  • Website Optimization Report: A detailed audit of your e-commerce platform with recommendations for improving user experience and increasing conversions.
  • Advanced Digital Marketing Strategy: A roadmap that includes SEO recommendations, paid ads strategy, email segmentation ideas, and more.
  • Customer Retention Plan: Strategies for increasing repeat purchases through loyalty programs, email campaigns, and personalized offers.

5. Detailed Product Launch or Relaunch Planning

For brands looking to launch a new product or refresh an existing one, we’ll create a comprehensive launch plan. This plan will include detailed customer engagement strategies, such as loyalty programs, email campaigns, and social proof tactics to ensure a strong launch.

Deliverables:

  • Comprehensive Launch Plan: A detailed timeline with key steps and milestones for a successful product launch or relaunch.
  • Customer Engagement Strategy: A plan to engage current customers through surveys, loyalty rewards, or referral programs to build buzz before the launch.
  • Post-Launch KPI Tracking: A custom list of key metrics to monitor after launch, helping you measure success and make real-time adjustments.

Price Range: A bit higher than the entry-level package due to the added depth and complexity of working with an existing brand and its data.