The Turnkey Health & Beauty Team
With deep industry expertise in nutraceuticals, beauty, and pet products, we provide end-to-end solutions from formulation and manufacturing to branding, marketing, and strategy.
Our FDA-registered, GMP-certified facilities ensure uncompromising quality, compliance, and scalability, while our team of industry experts helps brands navigate market trends, consumer demands, and operational complexities.
James VanBrocklin
CEO
James VanBrocklin is a seasoned entrepreneur with a track record of founding, funding, and scaling successful health and beauty businesses. Recognizing the challenges involved in formulating and launching a premium supplement line, James co-founded Turnkey Health & Beauty to streamline the entire product development process. This includes everything from formulation and manufacturing to branding, marketing, DTC sales platform development, consumer education, and logistical management.
With extensive experience working with startups to midsize and large brands, James and his team have expertly managed all aspects of product creation. This includes developing product formulations, ensuring FDA compliance, designing and creating effective branding, assisting with specialized packaging, and manufacturing products in an FDA-registered, cGMP/NSF-certified laboratory that meets all necessary FDA certification requirements.
Representing dozens of U.S. manufacturers in the food, beverage, dietary supplement, cosmetic, and health & beauty industries, James is renowned for his dedication to quality and his expertise in formulating efficacious products. He is a nutraceutical operations expert known for providing "white glove" concierge services in the custom manufacturing industry.
James brings decades of experience in the supplements industry and entrepreneurial expertise to the day-to-day operations of Bionox, ensuring the highest standards of quality and efficiency.
Adam Ackerman
CMO Of Turnkey Health & Beauty
Born and raised in Chicago, Adam Ackerman moved to Southern California in 2011 to pursue his entrepreneurial dreams, drawn by the region’s vibrant lifestyle and endless opportunities. A devoted father to three daughters, Adam finds balance in life through outdoor activities such as golfing, beach outings, playing basketball, and traveling to explore new places and cultures.
Professionally, Adam is at the helm of Turnkey Health & Beauty, focused on revolutionizing the nutraceutical industry by addressing the critical gaps in manufacturing transparency and customer service. Since entering the nutraceutical space in 2013, he has successfully scaled multiple e-commerce brands to seven-figure sales on platforms like Shopify, Walmart, and Amazon, experiencing firsthand the challenges faced by brand owners. This insight led him to establish Turnkey Health & Beauty, where he applies his extensive experience to help other brands refine their operations and achieve scalable growth.
Adam's e-commerce expertise spans product launches, ranking strategies, customer reviews, product formulations, and market research. He is committed to leveraging his extensive network within the political, packaging, and natural products industries to foster environmental sustainability and reduce microplastic pollution. A firm believer in kindness and mutual respect, Adam is an active participant in environmental meetups and values strong, respectful professional relationships.
Daniel Crowder
CPO/CXO
Daniel is a design-driven product leader with over 20 years of experience creating innovative, experience-rich physical and digital products. He specializes in bringing brand-first thinking to packaging, connected products, and real-world customer touchpoints—bridging the gap between strategy, design, and execution. As a fractional CPO/CXO, Daniel partners with ambitious teams to shape visionary products that don’t just function—they resonate.
Whether it’s launching serialized smart packaging at scale, crafting mobile-first tools for brand protection, or building innovation programs that connect directly with customer behavior, Daniel leads with design and delivers with purpose. At WestRock, he helped redefine packaging as a platform for storytelling, trust, and brand loyalty. His work blends market insight, customer empathy, and visual identity into roadmaps that bring products—and brands—to life in a crowded marketplace.
At his core, Daniel believes great design is a business strategy. He’s led cross-functional teams that turn abstract ideas into beautifully-executed products, from IoT and cloud-based systems to tactile, shelf-ready experiences. By aligning user needs with brand values, and blending emotional connection with technical precision, Daniel helps companies deliver products that aren’t just used—they’re remembered.
Kylie Kopp
CCO
Kylie Kopp joins Turnkey Health & Beauty with a strong background in customer service, marked by a commitment to excellence and problem-solving. She welcomes the challenge of resolving issues favorably and efficiently on a daily basis. Known for her strong work ethic developed over years of dependable performance, Kylie has become a trusted and essential member of every team she has been part of.
As the Chief Customer Officer at Turnkey Health & Beauty, Kylie leverages her passion for continual learning and growth to enhance client interactions and outcomes. She is skilled in negotiating and finding common ground, which serves well in her role managing customer relations and ensuring satisfactory resolutions. Her broad knowledge of the business, combined with her engaging personality, enables her to effectively diffuse potential conflicts, fostering positive outcomes that enhance client satisfaction.
Kylie’s role is crucial in ensuring that all customer interactions reflect the high standards of Turnkey Health & Beauty, driving the company’s reputation as a leader in the nutraceutical industry. Her approach prioritizes clear communication and a proactive stance on customer needs, reinforcing the company's commitment to service excellence.
Matthew Crowder
CTO & Product Marketing Manager
Matthew Crowder brings over 20 years of expertise in technology development, with a focus on creating sophisticated applications for top-tier Fortune 500 companies such as Delta Airlines and T-Mobile. His extensive experience is further enriched by his certification as a Product Marketing Manager, which equips him with specialized skills in product positioning, messaging, and launching—key components that drive market success.
At Turnkey Health & Beauty, as the Chief Technology Officer and Chief Marketing Officer, Matthew leverages this blend of technical and marketing prowess to oversee the development and enhancement of e-commerce strategies. His certification plays a pivotal role in understanding customer needs and behaviors, enabling him to tailor marketing strategies that effectively communicate the benefits of Turnkey’s products to potential clients. This customer-centric approach ensures that all product offerings are well-aligned with market demands and client expectations.
Matthew’s responsibilities include streamlining fulfillment and logistics technologies, and his strategic vision facilitates seamless integration of these systems. This ensures that Turnkey Health & Beauty not only meets but exceeds the technological and marketing demands of the modern supplement industry. His leadership in product marketing enables Turnkey to deliver superior product insights, enhance customer engagement, and drive substantial growth by effectively positioning products in a competitive market.
By integrating cutting-edge technology with strategic product marketing, Matthew empowers Turnkey Health & Beauty to provide comprehensive solutions that support the company's expansive product line and address the dynamic needs of the nutraceutical market, adding significant value to Turnkey’s clients through enhanced product marketability and customer satisfaction.
Kennedy VanBrocklin
Account Executive, TurnKey Health & Beauty
Kennedy VanBrocklin plays a vital role in Turnkey Health & Beauty’s client success team, serving as a key point of contact for brands navigating the often complex process of product development. As Account Executive, Kennedy helps drive forward client sales initiatives while ensuring momentum is never lost during the critical phases of formulation and manufacturing. He is often the bridge between our clients’ ideas and the practical execution—tracking timelines, solving problems, and keeping communication fluid so projects move efficiently and transparently.
Raised around the natural products space and learning firsthand from his father, Turnkey COO James VanBrocklin, Kennedy brings both a unique understanding of the industry and a genuine desire to serve. Though early in his professional career, his dedication, responsiveness, and maturity beyond his years have earned him the trust of clients and internal teams alike. Whether it's providing updates on formulation progress, translating technical details into clear language, or simply being available when clients need answers—Kennedy brings calm confidence and follow-through to every conversation.
Kennedy’s passion for supporting entrepreneurs and brand builders reflects Turnkey’s core mission: to be more than just a manufacturer, but a true partner in client success. His role continues to grow as he gains experience, and he remains committed to helping brands not only launch faster and smarter, but also build lasting success in the health and beauty space.